Formerly a primarily industrial conurbation, it is now a centre for service industries and distribution centres.Stoke derives from the Old English stoc, a word that at first meant little more than place, but which subsequently gained more specific – but divergent – connotations.

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Spitak, the Armenian city at the centre of a devastating earthquake in 1988, became the latest place to be awarded disaster-resilient status.

Stoke is polycentric, having been formed by a federation of six towns in the early 20th century.

The motto of Stoke-on-Trent is Vis Unita Fortior which can be translated as: United Strength is Stronger, or Strength United is the More Powerful, or A United Force is Stronger.

Stoke-on-Trent is a unique City affectionately known as The Potteries.

With its rich industrial heritage and history, Stoke-on-Trent has respectfully claimed the title of World Capital of Ceramics.

The City boasts many visitor centres, award winning museums, authentic factory tours, over 25 pottery factory shops and the exclusive Staffordshire Hoard.

To achieve this status, cities are assessed against a scorecard of 85 criteria including emergency response, infrastructure, environmental impact and scenario planning.

Cities that meet about 50 per cent of the criteria can be successful.

Come and visit the Trentham Estate with Italian Gardens, Shopping Village, Monkey Forest, and mile long lake.

We are also the closest city to Alton Towers Theme Park. The City is located less than an hour from Birmingham, Manchester and Liverpool and only one and a half hours direct from London Euston by train.

Contact Stoke-on-Trent Tourist Information to make sure you don't miss a thing when you make it Stoke-on-Trent for your holiday! Stoke-on-Trent has made the shortlist to become UK City of Culture 2021.