Once it was: “Boy meets Girl,” and, depending on circumstance, “Boy gets (or does not get) Girl.” Now, it’s Boy posts profile. You never get a second chance to make a first impression.

Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.

of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome.

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As e-Cyrano’s founder, Evan Marc Katz, likes to say, “It’s simply our job to capture you, like a cameraman taking a photo.” So, why not revamp online dating profile? Then, figure out and write down what’s 2) Like with any writing, “show don’t tell,” and the more specific, the better. Evan is a big believer in “redefining the adjective.” Meaning, if you think you’re “funny” and state that you’re killing it in your stand-up comedy class, you write the funniest messages in birthday cards and you make everyone at work laugh, that’s OK.

Here are the top things I learned when working with people on theirs—that will work for you, too. But the e-Cyrano method would have you choose the best, most concise example of one time you were funny with an ex and put it into present tense: “When you have a bad day, I’ll dress like Homer (your favorite Simpsons character) and do impressions of him until you feel better.” 3) Write 200 words or less.

Attach a handful of unique photos to your account as well.

Keep your profile positive and you soon will be attracting all sorts of potential partners.

The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives.

For that, you need to combine persuasive language with the kind of images that makes your profile pop rather than flop, which, as many have learned from experience, isn’t as easy as it sounds.There are myriad of dating sites on which you can cast your line to do a little love fishing.Writing A Winning Bio Choosing Successful Profile Pictures Avoiding Common Profile Pitfalls Community Q&A Online dating is a great option for more and more people looking to find a long-term partner or just a fun date.Here are ten things to never write in an online profile: 1. Insulting the method — or the people using the method — of finding love that you’re currently giving a try is a huge turn-off. Don’t lie about your height, age or weight: you’ll be found out soon enough. (Hint: No one’s profile says “seeking bitter pessimist.”) 6. If your profile is ten times longer than everyone else’s, it won’t be given much attention. They shouldn’t be able to identify your specific place of work, home address, last name or personal contact information from your profile. Don’t demand that your future partner love, worship, and adore you.You’ll come across as condescending and judgmental. Don’t pretend to have a better job than you do, or that you’re more prepared for long-term commitment than you currently are. Be concise, clear, and watch out for typos and grammatical errors. Related to #6: Don’t be too vague or use too many clichéd phrases. Be careful to screen your photos, too: Don’t upload a pic of yourself in front of your new home, for example. Don’t list the qualities you believe you “deserve.” Instead, focus on what you have to offer. If you can’t put the time into filling out a simple dating profile, why would an interested guy/gal assume you’d put the time investing into getting to know them? My friends could better answer this for you.” Good luck!We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.