In recent weeks, two companies (Instant Chemistry and Singld Out) have made a media splash with their launch of a new direct-to-consumer genetic testing service to help determine compatibility in intimate relationships.

good genes dating service-19

SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.

It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.

Research shows there is a strong correlation between people in long-term relationships having different versions of the serotonin genes and different immune systems, said Ron Gonzalez, co-founder of Instant Chemistry."With online dating, you have socioeconomic factors people try to match on — religion, how much you make.

This is another layer on top of that so you can better find matches," Gonzalez said.

Some genetic testing companies are promising to match couples based on the DNA testing, touting the benefits of biological compatibility.

" said Eric Holzle, founder of Scientific Match.com, one of the first online dating sites to use DNA.

On Valentine's Day, some singles may be inspired to step up their dating game. Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.

She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.

DNA results become part of each user’s profile, and members can search for and evaluate potential matches based on their genetic compatibility.